On the 4th day of the seminars, there’s 1 main highlights and 2 peaks of the highlights.

The main highlights is How To Write World-Class Copy writing… and the 2 peaks are that it was delivered by 2 of the best copywriter and marketers in the world!

I know you’ll know the first one, T Harv Eker. I’ll keep the 2nd one a mystery and reveal towards the end of it.

Personally, as a marketer, I know how hard is it to learn to be a great copywriter. Not only that, it’s even harder to teach copy writing. So far, the only 2 copy writing material that I ever went through are Joe Vitale, and John Carlton.

I love both of them and learn from heaps from both of them by just reading their materials.

So, I was really wondering how would Harv teach such a complicated subject. But guess what…

Read on to find out!

The strength of Harv teaching is that he systemize all the complicated stuffs, all the “noise”, and the flurry airy thing and bring us down to the basic and fundamental.

If you have reading my blog post, you would notice that’s what I always emphasis. Set your foundation and fundamental right, and you can try the fanciful stuff later.

But what most new internet marketers does?

They want the latest product, latest strategy, latest get rich quick methods to make money online.

For that, I almost guarantee that NOT only will you not make money, you’ll end up feeling frustrated and that’s when you’ll give up a gold mine.

So, back to Harv’s copywriting secrets today…

It’s amazing! Harv really is the master! He actually systemize everything into a step-by-step approach that after 3 hours into the session. I would dare to say that 98% of the audience will be a good copywriter.

And if they practice it, they can be a great copywriter within very short period of time.

Why?

Because the foundations was set right!

Let me share with you the structure of a good copy that Harv gave us.

Just know that this is the structure, and in each points of the structure, it’s How you make full use of each point, and maximize the greatest potential of it.

Almost all copy have the same structure, but what makes yours stand out and grab your customers and get them to buy, that would be the winning copy.

First Point is Headlines.

It’s the most important, and it give the first impression to your visitors, and it must capture attention in 2 sec, if not, you ad would consider fail.

It’s actually contribute to 80% success of the copy itself. So, a few top copywriter I know would always emphasis to spend the most time on then headlines than all the rest of the copy.

So, that’s really important!

After the headlines will be the opening. For the opening, Harv’s method is to use the problem solution method.

What do I mean?

Give the problem to your prospect first, give them pain, after giving them pain, then you give them the solutions to see the contrast.

With that, they can feel the contrast in both.

Next is to build Creditials, this is where you’ll put your proof, and a simple question to answer that is, Why should I listen to you?

Next is the Story. I love this saying, “Facts Tell, Story Sells!” And Yes, Story sell.

Next is Feature To Benefit. You must understand what is the difference between a feature and a benefit. Only by knowing the difference, then can you pull out all the benefits from the features of the products or services.

One of the important point of benefit is that it MUST Appeal to Emotions. It must move the person’s, the way he feels.

Creating Massive Value is next! Harv says this, “A good price is NOT good enough, A great price compare to Massive Value makes everything.

After setting the massive value stage, next is to give a reason why.

Human beings do things based on reasons, and if you have strong enough why that moves your prospect, they will buy from you.

Now is the time to state your value price. What is value price?

That’s the difference from the actual price you going to offer. For example, what you could is state the actual value of your product, say, it worth, “This product is worth US$97, but because this is a introductory launch of this product, so I’m giving you a deep discount of only $17.

You must always mention comparisison!

Next is to give Bonus! That would create even more value for your product itself.

Can you see what’s missing and coming up next…?

If you guess testimonial, you are right.

Yes! We need testimonial on the copy, the more the merrier. It just shows that your product is popular. Most importantly, it’s to have a powerful testimonial.

Lastly, it’s the call to action!

What good would it be, if after spending 1 hour reading your copy, at the end is blank. No contact, no call to action and that’s it. It’s silly to do that.

However, that’s what most of the 80% will do. And since this is not the 80% group, so while reading this, I assume you”ll always remember your call to action.

That’s really a quick glimpse of what we learn in 3 hours. I would say that’s only 10% of what I’m sharing here.

Next the mystery person I want to introduce to you here is Alex Mandossian.

I have met Alex back in 2005, when he first came to Singapore to do an Internet Marketing Seminar. That was my first internet marketing seminar back then.

I still remember “trying” to understand optin, list, ftp and all the etc.

On top of that, I even invest in continuing education with Alex then.

I would say that Alex is the one that helps us to kick-start our web design business. Starting from 2005, where we are struggling, till making over S$100,000 in 2007 alone.

Not only that, I learn some very key fundamental skills that once apply to my clients and myself, get great results.

After listening to him on a 2nd time and after 3 years, I’m even more excited than the first time. Now with what I know, I know that I’ll see immediate results once I apply all his addition ideas into my business.

I went up to him 3 times, all during the break and want to thank him personally to help me kick-start my business.

Only the 3rd time, I manage to have a 19 second to thank him and take a quick photo with him.

I really love to share with you some of the key teachings in the seminar.

But, I’m so tired… so much so that I snooze off at my laptop while typing. If you see any spelling errors or so, you would have catch the exact spot where I snooze off.

Have a great day!

To Your Success,

Tags: online marketing system, how to make money on the internet, internet marketing course, start an internet business

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