One of the great way to start an internet business, (which is my favorite), is to setup your own product to sell online. And this is the strategy that most internet marketing expert, or internet marketing gurus use to make their millions online.

However, it’s not common among the newbies, and I did not talk about that previously, mainly due to the complexity and huge amount of time and capital needed.

Over here, I’ll go through the steps that’s need from the start till the end of a product launch.

1) Market Research
2) Keyword Research
3) Survey the Market
4) Decide to Go Ahead Or Not…
5) Develop the Product
6) Work on The Branding and Design
7) Write The Salesletter
8.) Put Everything together, Product, Design, Salesletter and Payment Process
9) Get Ready For launch
10) Split Test Your Salesletter
11) Get Affiliates, JV partners, and Drive Traffic
12) Launch!

Here are the simple layout of a typical product launch. Of course, there are too many moving parts here. I cannot go into the entire details.

In fact, there are so many home-study courses out there just to maybe teach the entire process, or even just the last process, or even just writing the salesletter and etc.

The 12 steps above is what I follow for my new product launch happening this coming Friday, 27th June 2008.

Let me share with you 9 timeless experience and internet marketing tips that I encounter during this product launch:

1) Prepare Early, Planned in Details - Prepare as early as possible. If this is your first product launch, start something small, and something that you have the “confidence” to finish and follow through. As the saying goes, “After the first time, the rest will be the easy”. It’s totally true!

My first product launch 2 years back took me 4 months to work on it! The same product 2 years later, took me half the time, only 2 months with a lot of complex strategies added to it.

2) Envision Your End-Product - Choose a date you want to launch your product! And work backwards towards it. Set milestones and time line in between! Work on them.

3) Work Out The Numbers! - This is my favorite part! Numbers means both my capital and my potential ROI. You need to calculate that. I always do.

If I decide to invest US$2,000 in a product, I would make sure I get back 5 times my investment over say 2 years. That’s a pretty good investment, don’t you think?

That’s what I did for my first product launch in 2006. I invested about US$1,800 in total, and I get more than 5 times back.

4) After Step 4, There’s NO turning back… - If you recall what’s step 4 above, it’s to decide! In many personal development books or seminar, they always says that Decision is Most Powerful! That’s true!

So, once you decide to work on your product, after the first 3 steps, remember, there’s no turning back. Why?
It’ll prevents you for giving up and stopping half-way. One fact and truth everyone knows, if you give-up, you’ll definitely lose. But if you press on, there’s still chances of winning.

5) Assemble Your Team - You do not want to be a One-Leg Kicking team! That’s insanity! I don’t do that, and I don’t recommend you do that too.

Find out what’s your strength and which part in the entire process you going to be involved. For example, I do my own design, my partner work on the programming. I plan and strategies the marketing.

The only thing we outsource is Product Development, and maybe salesletter.

So, make sure you do that, and gather your team as early as possible. You can outsource or work on term projects.

6) Stick To Your Datelines! Period! - Once you plan out your dateline, stick to it! Never, never and never try to delay it. Of course, there’s no 100%.

Remember, if you start to move one day or 3 days from the first few steps, it’ll snowball into weeks or even months towards the end.

So, when you say that you need to finish the design by 12th June 2008, make sure you do it. If it’s the person that you need to outsource to, then set the dateline earlier, say 8th June 2008.

7) Manage Everyone, including Yourself! - In order for any projects to finish in time, and with the expected results, management skills comes into the daily tasks.

I learned so much about management skills these 2 months. This is a new skills I have been picking these few months, outsourcing and managing.

Not only that, managing yourself always proof to be a challenge. So, that’s important too.

8.) Be Prepared For Obstacles - No matter how well a planner, management or even a leader you are… there’s always obstacles, challenges or even hip-cups that could occur.

Situations like this, the only way is to always look on the bright side. See what’s you are learn from this situation.

A great example is my writer for this new product. The dateline was set 45 days ago. In between, he have exams, computer crash, storm coming and house break-in recently. I’m speechless!

So, as much as I want and can planned, we still have to learn to work around it.

9) Lastly… Enjoy the process! - To be honest, I love product launches! It’s the fruits of a team’s effort. For now, it’s both mine and my partner, and my writer’s.

Not only I get the satisfaction of working on a product launch, I love the financial part of it too! If it’s done well, it’ll give me a great source of residual income.

And that’s how my first product in the entire 2007 gave me, one of my source of residual income, month after month.

So, once I setup and launched it correctly, all I need is to maintained it.

That’s it! 9 Timeless Internet Marketing Tips to launch a product. Hope you enjoy it!

Lastly, let me show you some screenshot of my product launch this friday.

Oh Yes! Finally, if you know any children or teens around your house, or friends, who’s playing Runescape. Drop me a contact! I’m looking for testimonials, affiliates and partners on this game.

Let me hear some comments!

Thanks!

To Your Success,

Tags: internet marketing course, web site marketing, start an internet business, online marketing system

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