Are you in marketing? Or are you making money, selling products or services on the internet? Then you might know what is internet marketing all about, or maybe you would not know. Let me shed some lights for you.

Before we start to discuss what’s internet marketing, let me give you some opinion on, “What is Marketing?” It’s such a big word, and many a times, an over used word. Every businesses, companines on this earth needs marketing. Without marketing and sales, there’s no revenue into the business. If there is no revenue, then the entire business will go under, right?

You drive everyday to work, don’t you? If there is no more gas in your car, would your car able to take you to the next destination? So, marketing to any business is as good as gas in your car. In that case, what is marketing? Marketing is an exchange of goods/services (Look at donald trump book)

Now that you understand what is marketing, offline marketing is no different from online marketing. There are a few terms to it, internet marketing, online marketing, making money online, all I classified as the same category.

So, why is internet marketing both an art and science?

Simple, the main reason why is it an art, is because we are selling or market our products and services to human beings. And there’s one common thing that we all have… sorry, I don’t mean nose, eyes, body and etc. I mean everyone have a mind, emotions, and most important, a desire to want something in their life right now.

Let me ask you, “Do you have something right now in your life that’s lacking and you desire it so much? And 80% of the time, it’s not something that you need, it’s something that you want.” It might be your dream car, your dream house, to quit your job, to travel around the world, to lose weight, to be healthy, stay vibrant and you get what I mean, right?

So, when we are selling, we are selling to humans. We don’t sell to plants, animals, or even the wall, make sense? And why is it an art, is because we are dealing with all the human emotions in getting them to make a decision to buy. I’m sure you understand you are a complicated being, don’t you?

That’s why if you fail to make profit or your first sale when you start your very first website, don’t despair. Because in order to get another human to sit down in front of his computer, in another part of the world, reading your website and feeling all pump-up, with high emotions, trusting you and taking out his credit card, put in all his details and click on the “confirm” button, is not an easy feast!

The good news I discover is that marketing is a learnable skill. It’s not a talent, it’s not a gift that only some of the masters or gurus have, it’s a learnable skill, that ordinary humans like you and myself are able to learn. Guess what? It’s as easy as learning how to ride a bicycle.

At this moment, as you are reading this page right now, if I don’t get your attention for the first 3 seconds, I will lose you as my reader. Even if you find the title to be interesting, I have to make sure that my first paragraph interest you, my second paragraph and so on.

If along the way of my writing, I start talking about my dog, my cat, my cow that die last night, things you are not interested; I know you will not be interested and click away, right? So, before you start doing that, I will go on to explain why internet marketing is a science.

One of the main reason that most newbie marketer who fail is that they don’t do enough testing. “What testing?” You might ask. See, one of the reason I love marketing is that it’s predictable. Even though I mention that all humans are different at first, however, do you know that most of us think, analyse, make decisions and take action in a predictable way?

It’s a science mainly due to the fact that we can calculate in terms of numbers and figures how much you can potentially make for each product or sevices you are selling.

Let me give you an illustration here.

Let say I’m selling a weight loss product here, it’s an ebook teaching, “How To Lose 50 Pounds In 5 Days The Easy Way!” Do you think I have a ready market and buyers here? You bet.

Also, I would get about 50 visitors to my website every day. They are unqiue visitors, not repeat visitors. So, in total, in a month of 30 days, I would get 1,500 visitors, right? Ok good! Let’s assume that out of every 1,000 visitors coming to my website, I only get 1 order, what is the percentage over here? It’s 1 divided by 1,000, so it’s 0.1% conversion.

So, unless I start making changes to my website, in terms of design, copywriting, user experience and etc, I’ll forever get only 1 order every 1,000 visitors, make sense?

In order to increase that percentage into 0.5%, 1% or even 2%, you would need to do split testing. Split testing simply means to create another carbon copy of your webpage. From it, you change only one variation on the new copy, for example, the background color. Now, when the visitors landed on your website, the first visitor will goes to the first webpage, the second visit will go to the new copy, the third visitor will goes back to the first webpage, and so on.

What you will end up is 25 visitors on first page, and 25 visitors on the new page. As the month pass, you might get 1 order on the first page again, but this time, you get 3 orders on the second page. So what does this means?

It means that the new background color that you change is more appealing to the group of buyers who wants to lose weight. That’s it!

The conclusion to this is that it’s easy to make a decent income on the internet. Once you understand how to sell to the human emotion, give value in whatever you are selling, and start to test the variation, you will start to see the holy grail.

Thank you for taking your time to read this, I would love to hear any comments from you if you have any.

To Your Success,

Tags: online marketing system, internet marketing course, start an internet business, marketing strategies

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